A layered corporate story
Tourism, property development, distribution and retail provide varied material for the site. A shared corporate narrative connects those activities, rather than presenting them as unrelated pages.
Navigation through a diverse portfolio
Visitors may begin with the group’s history or a particular area of activity. Overview, business and detail pages offer both routes, keeping the wider corporate context available as the reader explores.
Consistency without flattening difference
A shared identity creates continuity, while the content structure leaves room for the character of each activity. Visitors can move from Apple Tree Asia’s corporate story into individual businesses without losing the context of the wider portfolio.