A layered corporate story
Tourism, property development, distribution and retail provide varied material for the site. A shared corporate narrative connects those activities, rather than presenting them as unrelated pages.
Navigation through a diverse portfolio
Visitors may begin with the group’s history or a particular area of activity. Overview, business and detail pages offer both routes, keeping the wider corporate context available as the reader explores.
Consistency without flattening difference
For DigiWeb, a diversified group website needs coherence without treating every activity as identical. Apple Tree Asia is presented in that spirit: a common identity creates a structured setting for distinct business stories.