Turn brand identity into design principles
Colour and a logo provide a starting point. Typography, imagery, spacing and the voice of the content establish how the brand feels across the website. We work from your guidelines and business context so that service pages, projects and news remain part of the same visual system.
Organise information around customer decisions
Prospective customers, partners and job applicants arrive with different questions. A clear structure helps each audience find the right information without fragmenting the brand. Company credentials, selected projects and contact routes need a defined role in that journey.
Agree the work before moving into development
- Clarify objectives, audiences, content and required connections.
- Review the structure and design direction on representative pages.
- Develop the website and check the important user journeys.
- Complete acceptance, administration guidance and the support arrangement.
Timing depends on the scope and readiness of content. Each stage should have an agreed output, allowing brand and functional decisions to be reviewed before detailed implementation.
Maintain the experience across devices
Content, imagery and enquiries need to work at different screen sizes. Where AMP is used, its mobile presentation still needs complete content and functioning contact steps. AMP or a strong performance score alone does not guarantee a search position. Google’s page-experience guidance explains the broader context.
Connect launch with ongoing operation
For KCN Vietnam, DigiWeb undertook redesign and development from 2023 and continued with premium hosting, Google Ads and a monthly maintenance retainer. It is an example of design and ongoing operation within the same working relationship; each engagement has its own scope.
A brief that supports confident decisions
Where several departments are involved, identify who approves brand presentation, content and technical requirements. A useful brief defines priority audiences, markets and languages, the website’s role in sales and the systems it needs to connect with. These inputs guide the structure, stage deliverables and desktop/mobile acceptance criteria.
Can a redesign retain the identity while changing the experience?
Yes. Information architecture and interfaces can be redesigned around an established identity. For an existing website, review current content, URLs and important user journeys before agreeing the transition plan.
Scope and quotation
Development is quoted for the agreed requirements. The package separately lists VND 800,000 for two years of domain registration and VND 3,000,000 for two years of hosting. Businesses providing their own domain and hosting pay for development only. The quotation should define functions, content responsibilities and ongoing costs.