1. Your Google Ads specialist — who am I?
I am Nguyễn Đức Thái (Founder of DigiWeb), with more than 15 years of experience consulting on premium website design and development, digital marketing, Google Ads, Facebook Ads, SEO and website maintenance for individuals and businesses in Vietnam. I will personally guide you step by step towards the most effective Google Ads campaigns.
- 1. I previously lived in Tokyo, Japan, where I worked for a software development company.
- 2. I served for 10 years as Digital Director at one of the largest international branding and communications agencies operating in Vietnam.
- 3. A trusted partner for premium website development, professional maintenance and digital marketing advice for major brands in Vietnam.
- 4. Hands-on experience running Google Ads for major corporate clients in Vietnam and overseas, helping them optimise costs and generate more conversions.
- 5. A YouTube content partner — YouTube Partner.
- 6. Languages: Vietnamese (native), English (fluent).
(Nguyễn Đức Thái — wearing black, on the left)
2. Why choose DigiWeb to learn Google Ads?
I am a hands-on Google Ads specialist, managing multiple accounts and campaigns for small and medium-sized Vietnamese businesses as well as foreign multinational corporations. I run Google Ads across several industries and countries. I have the knowledge and practical experience to guide you.
Overview of an account with one year of activity and VND 134 million in Google Ads spend.
Overview of an account with five months of activity and $16,400 in Google Ads spend.
I am helping these clients grow their businesses effectively with Google Ads. I can help you too!
Google has been the leading search engine for many years and will be difficult to replace for years to come, despite the rapid development of AI tools. Google puts users first and seeks to show the most accurate results in the shortest possible time. Understanding and working to this principle will help you run Google Ads more effectively.
Alongside the technical skills, I will help you understand how to optimise your website and advertising campaigns according to this principle.
Who is this Google Ads course for?
This course is for you if you have never run Google Ads, or if you are already running small or medium-sized campaigns like those above but lack confidence or results, feel stuck with optimisation or do not know how to improve your metrics.
3. What does the Google Ads course cover?
Google Ads offers several advertising formats:
- 1. Search advertising (Google Keyword Ads)
- 2. Display advertising (Google Display Ads)
- 3. Video advertising (YouTube Ads)
- 4. Google Shopping advertising (Google Merchant Center)
- 5. Cross-channel advertising to maximise conversions (Performance Max)
- 6. Demand Gen advertising
Within this course, however, I will focus on search advertising (Google Keyword Ads). I will share the work I do on client campaigns. These are fundamental techniques, but by understanding them thoroughly and implementing them carefully and in depth, you can build an effective Google Ads campaign.
- 1. Analyse whether your website is suitable for Google Ads. I will identify weaknesses that need to be addressed and optimised before you start advertising. To me, this is the most important step. DigiWeb specialises in premium website design for organisations and corporate groups, which is why I give this particular attention when teaching Google Ads.
- 2. Analyse and select keywords with high search volume, then organise ad groups or campaigns around the results.
- 3. Set up campaigns using the keywords and groups selected above.
- 4. Write ads that appeal to customers and achieve an Excellent rating in Google Ads.
- 5. Set up additional ad assets, including Google Maps, phone calls, callouts, sitelinks, logos, business names, photos and videos.
- 6. Set up conversion tracking with Google Tag Manager.
- 7. Understand the key metrics you need to monitor and continually optimise while running Google Ads.
I will also help you research the ads your competitors are running so you can improve your own copy. In practice, however, this is less important than it may seem. Whether your campaigns perform well is reflected in your own account metrics, such as clicks, impressions, click-through rate (CTR), cost per click (CPC) and conversions.
4. Google Ads course fees and schedule
Training may take one or two days. After the course, I provide one month of online support through Zalo or phone, offering feedback and guidance as you begin running real campaigns.
Course fees:
- 1. Individual, one-to-one coaching: VND 5,000,000 per person.
- 2. Small groups of two or three people: VND 3,500,000 per person.
- 3. Larger groups or corporate training: quotation on request.
5. Payment details for the Google Ads course
- NGUYEN DUC THAI
- Account number: 0441003796246
- Bank: Vietcombank
- CÔNG TY TNHH DIGIWEB
- Account number: 1031954882
- Bank: Vietcombank, Ho Chi Minh City Branch
6. Direct consultation on running Google Ads
- Phone / Zalo: 0902.604.802 (Mr. Thái)
- Email: info@digiweb.com.vn