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Effective Google Ads training with DigiWeb’s hands-on specialist — managing multinational clients’ accounts with thousands of dollars in monthly spend

Whether you have never run Google Ads or are already running campaigns but lack confidence, are not seeing results, feel stuck with optimisation or do not know how to improve your metrics…this practical Google Ads training course is designed for you.

A common problem: There is a wealth of free Google Ads information online. Video courses are promoted with extravagant claims by popular instructors filming in studios, promising things such as clicks costing just a few hundred VND, a handbook you can consult and follow, campaigns that generate orders as soon as you set them up, and technical settings to block fraudulent clicks…Yet after watching every video, you may still lack confidence. You feel confused when a campaign produces no results, no clicks or no orders, or attracts many clicks for the wrong keywords. Most importantly, you still lack a clear understanding of the thinking behind Google Ads .

The solution: I will coach you directly, one to one, in a single day, from 9 a.m. to 4 p.m. with a 30-minute lunch break. I will help you enjoy working with Google Ads and confidently run campaigns for yourself, your company or your clients. Google Ads differs by industry and country because customer habits and behaviour vary. Nevertheless, we must continually optimise so that ads stand out with an Excellent rating, achieve a high top-of-page rate and attract clicks from the right search terms. That is how campaigns generate orders and grow sustainably.

Alongside formal Google Ads knowledge, I will help you understand how to optimise your website content for effective Google advertising. This is extremely important, and it is the first subject I cover in this course.

 

Your trust, DigiWeb’s commitment to quality

1. Your Google Ads specialist — who am I?

I am Nguyễn Đức Thái (Founder of DigiWeb), with more than 15 years of experience consulting on premium website design and development, digital marketing, Google Ads, Facebook Ads, SEO and website maintenance for individuals and businesses in Vietnam. I will personally guide you step by step towards the most effective Google Ads campaigns.

  • 1. I previously lived in Tokyo, Japan, where I worked for a software development company.
  • 2. I served for 10 years as Digital Director at one of the largest international branding and communications agencies operating in Vietnam.
  • 3. A trusted partner for premium website development, professional maintenance and digital marketing advice for major brands in Vietnam.
  • 4. Hands-on experience running Google Ads for major corporate clients in Vietnam and overseas, helping them optimise costs and generate more conversions.
  • 5. A YouTube content partner — YouTube Partner.
  • 6. Languages: Vietnamese (native), English (fluent).

WordPress website retainer — DigiWeb team

(Nguyễn Đức Thái — wearing black, on the left)

2. Why learn Google Ads with DigiWeb?

I am a hands-on Google Ads specialist, managing multiple accounts and campaigns for small and medium-sized Vietnamese businesses as well as foreign multinational corporations. I run Google Ads across several industries and countries, including Vietnam, Australia and Malaysia. I have the knowledge and practical experience to guide you.


Overview of an account with one year of activity and VND 134 million in Google Ads spend.


Overview of an account with five months of activity and $16,400 in Google Ads spend.

I am helping these clients grow their businesses effectively with Google Ads. Would you like to spend a day learning how?

Google has been the leading search engine for many years and will be difficult to replace for years to come, despite the rapid development of AI tools. Google puts users first and seeks to show the most accurate results in the shortest possible time. Understanding and working to this principle will help you run Google Ads more effectively.

Alongside the technical skills, I will help you understand how to optimise your website and advertising campaigns according to this principle.

DigiWeb and our clients

Who is this Google Ads course for?

This course is for you if you have never run Google Ads, or if you are already running small or medium-sized campaigns like those above but lack confidence or results. You may be stuck with optimisation, unsure how to improve your metrics or discover which search terms bring customers to you, or wondering why the budget runs out quickly without any phone enquiries.


Google Ads learner 25 April 2025 — Mr Thiện, owner of a refrigeration business. Years ago, he attended a training centre and ran Google Ads himself to acquire customers for his company. Things have since changed: his budget was running out quickly without bringing in customers. An intensive day of Google Ads training, from 9 a.m. until after 4 p.m., helped him understand the thinking behind Google Ads, the core metrics and why substantial spending was not generating calls. He learned how to optimise website landing-page content for ads, analyse and select keywords in depth, use ChatGPT to optimise advertising and set up a new campaign from A to Z. For the following 30 days, I will continue to support him with guidance and reminders, helping him run Google Ads confidently and optimise his campaign effectively.

3. What does the Google Ads course cover?

Google Ads offers several advertising formats:

  • 1. Search advertising (Google Keyword Ads)
  • 2. Display advertising (Google Display Ads)
  • 3. Video advertising (YouTube Ads)
  • 4. Google Shopping advertising (Google Merchant Center)
  • 5. Cross-channel advertising to maximise conversions (Performance Max)
  • 6. Demand Gen advertising

Within this course, however, I will focus on search advertising (Google Keyword Ads), historically Google's most popular and effective advertising format. I will share the practical experience I apply to client campaigns. By thoroughly understanding and carefully implementing both the basic and advanced techniques, you can build an effective Google Ads campaign.

  • 1. Analyse whether your website is suitable for Google Ads. I will identify weaknesses that need to be addressed and optimised before you start advertising. To me, this is the most important step. DigiWeb specialises in premium website design for organisations and corporate groups, which is why I give this particular attention when teaching Google Ads.
  • 2. Analyse and select keywords with high search volume, then organise ad groups or campaigns around the results. Use AI tools such as ChatGPT and Grok to select keywords with the strongest conversion potential.
  • 3. Set up campaigns using the keywords and groups selected above.
  • 4. Write ads that appeal to customers and achieve an Excellent rating in Google Ads. Use AI tools such as ChatGPT and Grok to produce ad copy that attracts clicks and generates conversions.
  • 5. Set up additional ad assets, including Google Maps, phone calls, callouts, sitelinks, logos, business names, photos and videos.
  • 6. Set up conversion tracking with Google Tag Manager. You will be able to track how many people contact you through Zalo, submit a quotation form or click the call button, for example.
  • 7. Understand the key metrics you need to monitor and continually optimise while running Google Ads.

I will also help you research the ads your competitors are running so you can improve your own copy. In practice, however, this is less important than it may seem. Whether your campaigns perform well is reflected in your own account metrics, such as clicks, impressions, click-through rate (CTR), cost per click (CPC) and conversions.

4. Google Ads course fees, location and schedule

Training takes place over one day, up to eight hours. After the course, I provide one month of online support through Zalo or phone, offering feedback and guidance as you begin running real campaigns.

Course fee: VND 5,000,000 per person (Advance payment is required to arrange your training date; refreshments and lunch are included.)
Training location and schedule: to be discussed

5. Payment details for the Google Ads course

  • NGUYEN DUC THAI
  • Account number: 0441003796246
  • Bank: Vietcombank

6. Direct consultation on running Google Ads

  • Phone / Zalo: 0902.604.802 (Mr. Thái)
  • Email: info@digiweb.com.vn
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info@digiweb.com.vn0902 604 802Nguyễn Đức Thái · Founder DigiWeb