One identity across varied content
LOTTE MART’s red identity and campaign imagery create an immediately recognisable setting. Layout and information hierarchy give that busy content a structure, helping visitors orient themselves as programmes change.
Separating information from online shopping
This project concerns lottemart.com.vn. The site links to a separate online shopping destination while retaining store, news and corporate information. Distinguishing those roles makes the intended destination clearer for visitors.
A presentation suited to retail publishing
Retail programmes and store information change frequently. A consistent page structure and content hierarchy keep that material recognisable while distinguishing corporate information from shopping content. The presentation remains coherent as visitors move between those different needs.