One identity across varied content
LOTTE MART’s red identity and campaign imagery create an immediately recognisable setting. Layout and information hierarchy give that busy content a structure, helping visitors orient themselves as programmes change.
Separating information from online shopping
This project concerns lottemart.com.vn. The site links to a separate online shopping destination while retaining store, news and corporate information. Distinguishing those roles makes the intended destination clearer for visitors.
A presentation suited to retail publishing
Retail programmes and store information change at a different pace from corporate content. The presentation needs to accommodate both without allowing frequent updates to undermine its overall structure. That balance is the focus of this project introduction.